Midway through early development, we were hit with a significant change in direction, the business wanted to make the product as fresh and appealing as possible. It was mandated that we make the site responsive and create apps to go along with it.
This lead to exploratory conversations with our development team. We asked them how we could do all these additions without a significant change in our timeline. The idea of creating the entire product using googles material principles and UI elements became a reliable solution. Choosing material design, we would be able to leverage a familiar coding language for our development and be able to scale the designs quickly. Material it is!.